Marketing Your Business: It's Not All About Facebook!

Okay, so you've finally gotten on the social media bandwagon. You have been putting it off and putting it off, but now you've finally produced the move. You've decided social media is where its at and you have not only launched your small business on Facebook but you have paid somebody to style a snazzy new custom branded Facebook Landing Page.

Your new Landing Page is the place newcomers to your Facebook Page will 'land' when they go to. It's cool, it's branded for your enterprise and it even has links to your business web-site. You're confident that as soon as men and women see it they will 'like' it!

Now you are waiting for that major pay off - far more shoppers to discover you and the excellent services and goods you present! After all, isn't social media, in certain Facebook, exactly where it's at these days?

Before you get too excited about social media - and you should really be excited - remember the old and wise saying: do not put all your eggs in one basket!

Though it is very important for you to expand your enterprise reach and reputation by means of the use of social media, and there is no spot far better for that than Facebook, at least at this time: don't for a moment believe that Facebook alone will do it all. It will not - at least not for most of us.

With even more than half of the population in Canada (and growing daily) on Facebook, the opportunities it delivers for you to grow your brand and business enterprise are significant.

That said a substantial portion of our population - close to 50% - are NOT on Facebook. And of the ones that are, various are periodic users checking in only weekly or even monthly.

So too, the demographics of those who use Facebook much less frequently might possibly be additional like your target audience - at least right now. And even if they're not, it rarely makes sense to use only 1 advertising and marketing medium to reach your target audience.

For tiny business enterprise owners with a restricted budget: attractive, concise and properly-written promotional emails are yet another way to aid market place your enterprise. They can share helpful specifics, particular offers and news with clients and those who have 'signed up' for your mailing list. And, they are a wonderful way to keep in touch.

In truth, in current social media findings (US) published by Foresee, an international on the net customer satisfaction firm, 64% of the 12,000 visitors to leading e-retail websites surveyed indicated they prefer to hear about sales and promotions by means of 'Promotional emails'! Only 8% indicated 'Social media web pages (Facebook, Twitter, YouTube) as their preferred choice.

That said, it is valuable we do not read too considerably into these statistics. We are nonetheless in the early days of social media and it is growing everyday. To wait to get into social media will only put 1 at the back of the pack of all of those providers who are on board, and will get on board, in the coming months and over the next couple of years.

If you're still not involved in social media, particularly Facebook, don't wait. Get up to speed sooner rather than later and continue to grow and create (either you or a key member of your staff) your social media involvement. This will give you the jump on a number of of your competitors now and down the road. And currently, it will help introduce you to new men and women who, with the correct approach coupled with remarkable consumer service and a beneficial product, can help you expand your brand considerably utilizing social media.

On the e-mail front, permission based email advertising and marketing services are fantastic resources for sending nicely designed and informative newsletters to customers and subscribers. They can also supply measurement tools that enable you to see if your emails are being opened and if the live links you are which includes have been clicked.

Of course there are a multitude of other methods to marketplace your home business too. All demand an investment of time and to higher and lesser degrees an investment of capital.

For most smaller businesses, getting a properly developed and regularly updated internet site is a no-brainer. Though not everybody is on Facebook, right now most of us search via the internet first when looking for info about a business enterprise.

In summary, use Facebook to expand the reach of your organization now. And, at the same time, take advantage of other forms of advertising on the market to you inside your time and budget constraints.