Small Business Marketing And The 10,000 Hour Rule

Ever hear of the 10,000 hour rule?

No?

OK, let me tell you how I came across it, and why it can transform your small business marketing into a money making machine.

I'd read this short article:

a few years ago, my husband surprised me with the rest Cabo San Lucas Mexico. I worked long hours in my job. I was more exhausted than first-year medical student. And boy did I need a break.

and just before I hopped a plane from Los Angeles to Cabo San Lucas, I swung the border in El Segundo, California (now closed), where I picked up a copy of Malcolm Gladwell's book called deviation. I am a huge fan of Gladwell so I'm as excited as he was a cat in the hen house, plow through that child.

So anyway, I got on the plane.

And I tried to take a nap.

The problem was I could not sleep because I have stomach sleeper, so sleeping in a van crammed airplane seat.

Instead, I opened the discrepancies.

and the moment my eyes hit the first few sentences, I was hooked.

Long story short, there is a chapter in this book and it's all about the 10,000 hour rule, and that if you practice 10,000 hours on any task will then become an expert.

Think about this:

This is a 5 year working 2,000 hours per year.

Research has shown that to hit your stride must be logged 10,000 hours. No prečaca.Knjiga even used the example of master pianist who is in practice 8 hours a day for 5 years to be considered one of the best in the world.

What does this mean?

that there is no shortcut to success.

I wish I were there. If it is, someone would have found it by now. And they are trying to sell it for you. But there nije.Dobra news is that to achieve your goals, all you need to do is find someone who has done what it is you want to do. And then pay them mentor you.

Is not that what you have done that well no matter what good now?

did not go to school (and pay money) to learn their trade?

Do not you have to practice for a long time until you become good?

that you have done. I am too. In fact, I have invested more than $ 100,000 in my small business marketing education. And some of the best money I ever spent, because I was able to see how an expert writes a sales letter ... or a written press release ... or writes a newsletter. And this information has helped me grow several small businesses out of my wildest dreams.

It is true that I'm that far surpasses the 10,000 hour mark, because I have made ​​my life in sales and marketing for the past 12 years. And if you want to double, triple and quadruple sales of its small business, then here is what I suggest:

1 Set a goal to become an expert on small business marketing.

2 Sign up to 10,000 hours until they become small business marketing expert.

3 Use your new skills to drive sales of your small business.