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What Is a Joint Business Venture?
Posted on Monday, January 2, 2012 by adresst
Practically any day of the week, you can choose a business newspaper and read about the joint ventures between the state government levels, universities, mega-corps, major companies and associations. Why?
Because of the joint ventures to work! Joint ventures are a win-win business arrangements that leave all the partners in this work, a smile! In fact, there are entire industries that are based on joint venturing.
Take the example of the film industry here. Making the film was a gigantic undertaking! Deals include the study, major film companies and independent producers. Distributors are an important part of the mix and so big-name directors, actors, and even writers.
But the movie business Mavericks do not stop there. There are deals videotape production and distribution companies, toy manufacturers, manufacturers of premium products, and book publishers. And let's not forget the music. Offers are composers, musicians, record companies ... even the giant fast-food companies are getting into the game!
some other great examples of such partnerships include Wal-Mart and McDonalds, Eddie Bauer and Target, and eBay and Eppraisals.com
Walk into any Wal-Mart and you'll be sure to find a McDonald restaurant feeding the hungry customers. Wal-Mart profit by the fact that men have one less reason to rush out of the store without the burden of their car first, and McDonald's profits from exclusive access to the market frazzled mothers with hungry children.
Target and Eddie Bauer have set up similar to a profitable joint venture. Eddie Bauer, retailers 'sporty' casual clothes and rustic home decor accessories, provides support in exchange for shelf space in local Target stores. Eddie Bauer gets more sales with a market that is less likely to trade on their own little space, send a target profit from their association with quality and brand image is the Eddie Bauer. After all, when the consumer comes to the last goal to buy Eddie Bauer item, it is unlikely that they will leave without throwing a few other things in the trolley as well.
Finally, the pair started with eBay online services Eppraisals.com assessment, to provide art and antiques dealer with a third-party assessments of their goods that they can post as a confirmation of the item.
Eppraisals.com obviously profit from increased business through access to eBay's plenty of traffic, while eBay is used here increases the confidence of both buyers and sellers. Choosing eBay over other auction sites, sellers know they will be able to accurately price their goods and customers can feel confident that they are making informed decisions.
I could go on and on the list of partnerships of this nature, but I'm sure you're starting to slika.Osnovno principle of these relationships is always the same ... Two or more businesses join together to create new streams of revenue that would not be possible (or would be extremely expensive to keep) on their own using a combination of sources.
Thanks for reading: What Is a Joint Business Venture?
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