Niche Research for Your Online Business

What is one of the most overlooked techniques for conducting research niche for your online business? It is the use of quotes and pluses and minuses: what is known as Boolean search. It was named after George Boole and 19 century English mathematician. He developed a logical process for problem solving, something that we take for granted today. But what this has to do with the niche research for your online business?

the essence of his method is to reduce the large body of information into something smaller and more useful.

Boolean search works the same way. Say you want information about your dog, but I do not know where to start. So you type in dog . This gets more than one billion results. Then you remember that your dog is a puppy, so you type the word puppy instead. It gives you more than 200 million entries, less than when you are looking for a dog, but still too far away to be of use to you

As you look down the list of possible sites, you may notice that most of them have the possibility to buy a puppy. Since you already have, you're not actually in the market to buy another one. So, this time looking for puppy for sale. But it still gives too many hits.

you can look down at your puppy for a moment and suddenly remember that you have a golden retriever. So, this time by typing + retriever puppy sale . This combination provides less than 100 hits and a fraction of what you started s

This is a good place for me to point to the reductionist method I mentioned earlier in this article. In the beginning, you started with just one word. Although it eliminated much of the Internet, it offered too many places. Only by introducing more and more different criteria that you were able to reduce the possibility of something more manageable.

Let's do another search. This time we will use + + puppy retriever sale "to learn the tricks," . When I wrote this article, there were no hits for these combinations of words. It tells us that our quest is now too specific. We need to come up with some different combinations of words to reduce the number of 70 down to say 20th Looking at the 20 places that are very specific are likely to provide you with the specific results you want, without forcing you to spend all morning looking at them.

As you can introduce efficiency in search?